One of the most significant developments in digital marketing has been the rise of social media over the past decade. Today millions and millions of people use social media websites. What this means is that businesses now have an incredible opportunity to market themselves on these platforms. There are people out there who have built million-dollar businesses from merely using social media platforms.

What's different about social media (and this is also why it's so effective) is that people who use it are networked with each other. This means that your marketing messages have the potential to spread through these networks and go viral, exposing your business to an exponential amount of people. If someone likes your business page, there’s a good chance that all of their friends will see it. This is what makes social media so incredibly powerful and also so useful for businesses. What’s also great about social media is that it's also an extremely cheap form of advertising, and in many cases, it can be completely free. This isn’t like running radio ads where you have to pay through the nose.