Have you ever noticed those ads that you sometimes see at the top of the search engine results? Those are called PPC ads, and they're one of the most effective forms of digital advertising. You see, millions of people use search engines every day to find new products and services. With PPC ads, you can market directly to people who are actively looking for your product or service and sell to them right there and then.

This form of advertising has dozens of advantages. One of the biggest is that it's FAST. PPC ads are one of the fastest and most effective ways of advertising. When done right, PPC can help bring in quality leads in only a few days or even hours.

Another great reason to use PPC advertising is that it’s cheap. The reason why PPC advertising is so affordable is because you only pay when your ads get clicked. If no one clicks your ads, then you don't have to pay a cent. This you can get way more value out of your ad spend. Now compare this to something like running newspaper ads (where you have no idea if someone even looked at your advert). This is why PPC advertising is also one of the most cost-effective forms of advertising.